{"id":5928,"date":"2019-08-08T03:34:36","date_gmt":"2019-08-08T03:34:36","guid":{"rendered":"https:\/\/digi-entrepreneur.com\/?post_type=startup&p=5928"},"modified":"2019-08-08T03:34:36","modified_gmt":"2019-08-08T03:34:36","slug":"starnews-mobile","status":"publish","type":"startup","link":"https:\/\/startup-agenda.com\/annuaire\/startup\/starnews-mobile\/","title":{"rendered":"Starnews Mobile"},"content":{"rendered":"
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StarNews Mobile<\/strong> est une plateforme mobile de streaming mone\u0301tise\u0301, le marche\u0301 mobile qui croi\u0302t le plus rapidement dans le monde.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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StarNews Mobile travaille avec des ce\u0301le\u0301brite\u0301s et des marques locales et internationales pour cre\u0301er du contenu vide\u0301o court exclusif, et le livre directement aux appareils mobiles des consommateurs gra\u0302ce a\u0300 un syste\u0300me de micropaiement utilisant les re\u0301seaux existants des plus grands ope\u0301rateurs du continent.<\/p>\n<\/div>\n<\/div>\n

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PRINCIPE ET GENE\u0300SE DE L’OFFRE<\/p>\n

StarNews Mobile est un re\u0301seau de vide\u0301o channels mobiles qui permet aux ce\u0301le\u0301brite\u0301s et aux marques de monnayer leurs bases de fans en Afrique, le marche\u0301 mobile qui croi\u0302t le plus rapidement au monde. StarNews Mobile travaille avec des vedettes populaires locales et internationales comme Davido (Nigeria \u2013 12,7 millions d\u2019abonne\u0301s), Fally Ipupa (Congo \u2013 3M followers) ou Sauti Sol (Kenya \u2013 2,2 millions d\u2019abonne\u0301s) pour cre\u0301er des vide\u0301os courtes exclusives et addictives que les fans sont impatients de payer.<\/p>\n

Gra\u0302ce a\u0300 de solides partenariats de distribution et de marketing avec des ope\u0301rateurs mobiles panafricains tels que MTN et Orange et a\u0300 une mone\u0301tisation transparente par le biais de micro- paiements, StarNews Mobile a construit un service qui excelle dans sa simplicite\u0301, l\u2019accessibilite\u0301 et l\u2019attrait du contenu pour saisir un marche\u0301 convoite\u0301 que les concurrents n\u2019ont pas re\u0301ussi a\u0300 saisir a\u0300 maintes reprises.<\/p>\n<\/div>\n

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PARCOURS CLIENT FONCTIONNEMENT<\/p>\n

StarNews Mobile travaille avec des ope\u0301rateurs mobiles panafricains ge\u0301ants pour acque\u0301rir des utilisateurs. Les internautes s\u2019abonnent a\u0300 leur canal favori par l\u2019interme\u0301diaire de leur ope\u0301rateur mobile moyennant un petit supple\u0301ment. Ils rec\u0327oivent quotidiennement du contenu exclusif de leurs ce\u0301le\u0301brite\u0301s. Les cre\u0301ateurs de contenu rec\u0327oivent leur part des revenus. Et plus on a d\u2019abonne\u0301s, plus on gagne d\u2019argent.<\/p>\n

La vision de StarNews est de libe\u0301rer le potentiel massif du marche\u0301 africain de la vide\u0301o mobile et d\u2019aider les marques et les ce\u0301le\u0301brite\u0301s a\u0300 se connecter et a\u0300 s\u2019engager avec des dizaines de millions de jeunes fans enthousiastes a\u0300 travers le continent.<\/p>\n<\/div>\n

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EN QUOI EST-CE UNE INNOVATION<\/p>\n

StarNews Mobile a de\u0301couvert comment mone\u0301tiser le streaming vide\u0301o en Afrique. Malgre\u0301 les grands de\u0301fis infrastructurels qui subsistent \u2013 tels que la mauvaise connectivite\u0301, les faibles revenus disponibles par rapport au cou\u0302t e\u0301leve\u0301 des donne\u0301es mobiles et les difficulte\u0301s a\u0300 se\u0301curiser le paiement des services, le nombre de plateformes vide\u0301o actives en Afrique a explose\u0301 ces dernie\u0300res anne\u0301es. Mais le buzz autour du secteur de la VOD en Afrique peine pour l\u2019instant a\u0300 se convertir en re\u0301els abonne\u0301s. Les principales plateformes Showmax, Netflix et IrokoTV he\u0301sitent a\u0300 partager des chiffres et aucun de ces services n\u2019est actuellement proche d\u2019e\u0302tre rentable. La startup StarNews Mobile, lance\u0301e en juillet 2017, a discre\u0300tement surpasse\u0301 ces chiffres. Contrairement a\u0300 ses concurrents, qui visent le sommet de la pyramide, StarNews Mobile s\u2019adresse au marche\u0301 de masse avec son re\u0301seau de plus de 50 chai\u0302nes mobiles cre\u0301e\u0301es avec des ce\u0301le\u0301brite\u0301s et offrant un contenu hautement addictif a\u0300 des tarifs d\u2019abonnement quotidiens tre\u0300s bas<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

StarNews Mobile est une plateforme mobile de streaming mone\u0301tise\u0301, le marche\u0301 mobile qui croi\u0302t le plus rapidement dans le monde. StarNews Mobile travaille avec des ce\u0301le\u0301brite\u0301s et des marques locales […]<\/p>\n","protected":false},"author":1,"featured_media":5930,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false},"startup_category":[],"class_list":["post-5928","startup","type-startup","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup\/5928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup"}],"about":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/types\/startup"}],"author":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/comments?post=5928"}],"version-history":[{"count":0,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup\/5928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media\/5930"}],"wp:attachment":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media?parent=5928"}],"wp:term":[{"taxonomy":"startup_category","embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup_category?post=5928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}