{"id":5798,"date":"2019-08-07T08:12:44","date_gmt":"2019-08-07T08:12:44","guid":{"rendered":"https:\/\/digi-entrepreneur.com\/?post_type=startup&p=5798"},"modified":"2019-08-07T08:12:44","modified_gmt":"2019-08-07T08:12:44","slug":"optimetrics","status":"publish","type":"startup","link":"https:\/\/startup-agenda.com\/annuaire\/startup\/optimetrics\/","title":{"rendered":"Optimetrics"},"content":{"rendered":"
\n
\n
\n
\n
\n

OptimetricsOptimetriks<\/strong> est une startup qui relie les points entre toutes les parties prenantes de l\u2019e\u0301cosyste\u0300me de distribution des biens de consommation en e\u0301volution rapide en Afrique.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

Optimetriks automatise la force de vente, aide a\u0300 nume\u0301riser les flux de distribution et les ope\u0301rations des entreprises de biens de consommation et des distributeurs. Les cas d\u2019utilisation typiques sont chez les ge\u0301rants d\u2019itine\u0301raires pour lui de\u0301finir le repre\u0301sentant commercial optimal, ve\u0301rifier ses visites et sa productivite\u0301, et lui fournir des conseils et des informations ge\u0301ne\u0301rales sur les de\u0301taillants avec lesquels il travaille.<\/p>\n<\/div>\n<\/div>\n

\n
\n

PRINCIPE ET GENE\u0300SE DE L’OFFRE<\/p>\n

Les trois fondateurs, dans leur parcours professionnel, ont e\u0301te\u0301 expose\u0301s aux de\u0301fis lie\u0301s aux donne\u0301es ou a\u0300 la distribution en Afrique. A\u0300 partir de ce poste d\u2019observation, ils ont pu constater les principaux proble\u0300mes de la distribution des biens de consommation en Afrique.<\/p>\n

L\u2019entreprise de\u0301veloppe une force de vente automatique qui aide a\u0300 nume\u0301riser les flux de travail de distribution et les ope\u0301rations des entreprises de biens de consommation. Les cas d\u2019utilisation typiques sont chez les ge\u0301rants d\u2019itine\u0301raires. Optimetriks permet de ge\u0301rer les points de vente, d\u2019identifier, enregistrer et embarquer de nouveaux comptoirs, de ve\u0301rifier certains de\u0301tails : dont le contro\u0302le des niveaux de stock et des affichages de marchandise ainsi que la gestion de la commande\/livraison.<\/p>\n

En bref, il s\u2019agit essentiellement de donner plus de transparence et de visibilite\u0301 dans la distribution et d\u2019optimiser scientifiquement l\u2019utilisation des ressources.<\/p>\n<\/div>\n

\n

PARCOURS CLIENT FONCTIONNEMENT<\/p>\n

Optimetriks, base\u0301 a\u0300 Nairobi, exploite une communaute\u0301 d\u2019utilisateurs, paye\u0301s par visite, pour effectuer le recensement et les ve\u0301rifications de de\u0301tail, recueillir des donne\u0301es sur le terrain et prendre des photos dans les points de vente par l\u2019application Android native d\u2019Optimetriks et un chatbot Facebook Messenger.<\/p>\n

Les donne\u0301es sont ensuite traite\u0301es (crible\u0301es et nettoye\u0301es), les photos sont analyse\u0301es au moyen d\u2019une solution d\u2019intelligence artificielle, et les re\u0301sultats sont affiche\u0301s aux entreprises au moyen de tableaux de bord d\u2019intelligence d\u2019affaires Web en direct. Lance\u0301e en 2015, l\u2019entreprise a depuis attire\u0301 1 500 utilisateurs. En 2017, l\u2019entreprise avait effectue\u0301 plus de 250 000 visites dans des comptoirs et recueilli plus d\u2019un million de points de donne\u0301es.<\/p>\n<\/div>\n

\n

EN QUOI EST-CE UNE INNOVATION<\/p>\n

Il y a d\u2019autres entreprises informatiques au Kenya qui offrent des solutions d\u2019automatisation de la force de vente, mais Optimetriks s\u2019en diffe\u0301rencie en la de\u0301livrant leur solution sous la forme d\u2019un SaaS agile, ce qui apporte des avantages cle\u0301s : la capacite\u0301 de de\u0301ployer a\u0300 distance, la facilite\u0301 a\u0300 personnaliser et la stabilite\u0301. Parmi les autres e\u0301le\u0301ments de diffe\u0301renciation dont ils sont fiers, l\u2019accent sur des tableaux de bord\/visualisations de Business Intelligence, un service client localise\u0301 via WhatsApp et une application mobile offline User Friendly et conviviale.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

OptimetricsOptimetriks est une startup qui relie les points entre toutes les parties prenantes de l\u2019e\u0301cosyste\u0300me de distribution des biens de consommation en e\u0301volution rapide en Afrique. Optimetriks automatise la force […]<\/p>\n","protected":false},"author":1,"featured_media":5803,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false},"startup_category":[],"class_list":["post-5798","startup","type-startup","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup\/5798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup"}],"about":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/types\/startup"}],"author":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/comments?post=5798"}],"version-history":[{"count":0,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup\/5798\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media\/5803"}],"wp:attachment":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media?parent=5798"}],"wp:term":[{"taxonomy":"startup_category","embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup_category?post=5798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}