{"id":5769,"date":"2019-08-07T00:49:47","date_gmt":"2019-08-07T00:49:47","guid":{"rendered":"https:\/\/digi-entrepreneur.com\/?post_type=startup&p=5769"},"modified":"2019-08-07T00:49:47","modified_gmt":"2019-08-07T00:49:47","slug":"omg-digital","status":"publish","type":"startup","link":"https:\/\/startup-agenda.com\/annuaire\/startup\/omg-digital\/","title":{"rendered":"OMG Digital"},"content":{"rendered":"
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OMG Digital est une plateforme d\u2019information web et mobile de la pop-culture ghane\u0301enne et africaine souvent qualifie\u0301e de \u00ab BuzzFeed africain \u00bb.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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OMG Digital a e\u0301te\u0301 cre\u0301e\u0301 comme un moyen de publier des contenus a\u0300 destination des millennials africains. Les fondateurs de\u0301ploraient l\u2019absence d\u2019informations a\u0300 la fois authentique et digestes sur les plateformes nume\u0301riques des journaux traditionnels. OMG Digital a leve\u0301 plus d\u2019un million d\u2019euros en 2017 et poursuit sa phase d\u2019expansion hors des frontie\u0300res ghane\u0301ennes.<\/p>\n<\/div>\n<\/div>\n

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PRINCIPE ET GENE\u0300SE DE L’OFFRE<\/p>\n

Jesse Gansah et ses associe\u0301s cofondateurs de OMG Digital n\u2019e\u0301taient plus satisfaits de l\u2019e\u0301cosyste\u0300me des informations digitales et nume\u0301riques sur internet. A une e\u0301poque ou\u0300 les smartphones et Facebook e\u0301taient de plus en plus populaires et utilise\u0301s au Ghana, les me\u0301dias traditionnels se contentent de relater des informations ennuyeuses en transposant le format papier en nume\u0301rique. Une telle offre est totalement de\u0301connecte\u0301e des attentes des jeunes ghane\u0301ens en matie\u0300re d\u2019informations sur le net. C\u2019est pour re\u0301pondre a\u0300 ce besoin d\u2019informations le\u0301ge\u0300res diffuse\u0301es de fac\u0327on ludique et cohe\u0301rente qu\u2019ils lancent OMG Digital en 2012. Il s\u2019agit initialement d\u2019un blog qui relate les nouveaute\u0301s de la pop-culture de manie\u0300re amusante. Aujourd\u2019hui, le site internet compte 4,5 millions de visiteurs annuels et un chiffre d\u2019affaire de pre\u0300s de 200 000 dollars et a atteint l\u2019e\u0301quilibre en 2018. Un tel succe\u0300s a attire\u0301 les investisseurs. De\u0301ja\u0300 implante\u0301e au Ghana, Nige\u0301ria et Kenya, OMG Digital s\u2019e\u0301tendra prochainement au Zimbabwe, en Tanzanie et au Cameroun.<\/p>\n<\/div>\n

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PARCOURS CLIENT FONCTIONNEMENT<\/p>\n

OMG Digital propose des contenus courts, des articles, des images et des vide\u0301os. Ces contenus sont cohe\u0301rents avec l\u2019univers culturel des 18-30 d\u2019aujourd\u2019hui qui s\u2019identifient naturellement aux histoires raconte\u0301es et les partagent sur les diffe\u0301rents re\u0301seaux sociaux cre\u0301ant de la traction pour OMG Digital.<\/p>\n<\/div>\n

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EN QUOI EST-CE UNE INNOVATION<\/p>\n

OMG Digital utilise les nouvelles technologies d\u2019information et de communication et les re\u0301seaux sociaux pour re\u0301pondre aux besoins d\u2019informations des jeunes africains. OMG Voice a une porte\u0301e mensuelle de 80 millions de vues sur les re\u0301seaux sociaux et 70% de lecteurs qui reviennent chaque mois. Cette porte\u0301e constitue un excellent espace de communication et de marketing pour les entreprises qui utilisent OMG Digital comme plateforme publicitaire.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

OMG Digital est une plateforme d\u2019information web et mobile de la pop-culture ghane\u0301enne et africaine souvent qualifie\u0301e de \u00ab BuzzFeed africain \u00bb. OMG Digital a e\u0301te\u0301 cre\u0301e\u0301 comme un moyen […]<\/p>\n","protected":false},"author":1,"featured_media":5770,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false},"startup_category":[],"class_list":["post-5769","startup","type-startup","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup\/5769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup"}],"about":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/types\/startup"}],"author":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/comments?post=5769"}],"version-history":[{"count":0,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup\/5769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media\/5770"}],"wp:attachment":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media?parent=5769"}],"wp:term":[{"taxonomy":"startup_category","embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup_category?post=5769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}