{"id":5669,"date":"2019-08-04T07:53:23","date_gmt":"2019-08-04T07:53:23","guid":{"rendered":"https:\/\/digi-entrepreneur.com\/?post_type=startup&p=5669"},"modified":"2019-08-04T07:53:23","modified_gmt":"2019-08-04T07:53:23","slug":"lynk","status":"publish","type":"startup","link":"https:\/\/startup-agenda.com\/annuaire\/startup\/lynk\/","title":{"rendered":"Lynk"},"content":{"rendered":"
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Lynk<\/strong> est une entreprise qui \u0153uvre a\u0300 la promotion du secteur informel traditionnel au Kenya par Internet.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Cre\u0301e\u0301e en 2017, Lynk est une plateforme de mise en relation sur le mode\u0300le d\u2019Uber de demande et d\u2019offre de prestation de services dans le secteur informel.<\/p>\n<\/div>\n<\/div>\n

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PRINCIPE ET GENE\u0300SE DE L’OFFRE<\/p>\n

Adam Grunewald et Johannes Degn, cofondateurs de Lynk, amis depuis l\u2019universite\u0301 et respectivement anciens de Google et d\u2019EnBW, constatent qu\u2019avec 80% des prestataires de services kenyans appartenant au secteur de l\u2019informel, il est tre\u0300s difficile pour eux d\u2019e\u0301tendre leur activite\u0301 au-dela\u0300 des clients obtenus par copinage et bouche a\u0300 oreille. D\u2019autre part, il est tre\u0300s difficile pour les personnes a\u0300 la recherche de professionnels de trouver celui a\u0300 qui ils pourront accorder leur confiance. C\u2019est pour re\u0301pondre a\u0300 ce double proble\u0300me qu\u2019ils lancent Lynk en 2015, avec l\u2019espoir d\u2019en faire une Market-Place ou\u0300 l\u2019offre et la demande de prestations de services pourront se rencontrer. Ils le\u0300vent 1,3 millions d\u2019euros aupre\u0300s de mastodontes comme Novastar Ventures ou Safaricom. En un an et demi, Lynk regroupe 5000 prestataires de services, 17 000 travaux re\u0301alise\u0301s et 3 000 clients satisfaits.<\/p>\n<\/div>\n

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PARCOURS CLIENT FONCTIONNEMENT<\/p>\n

Les prestataires de services candidatent pour pouvoir figurer sur la plateforme. Ils re\u0301alisent des tests e\u0301crits et pratiques pour justifier leurs compe\u0301tences. Seuls 40% des candidats sont retenus. La plateforme pre\u0301sente leur profil complet : parcours, compe\u0301tences, adresse, et le prix fixe\u0301 par le prestataire de service lui-me\u0302me. Lorsque la prestation est re\u0301alise\u0301e, le client note et commente le profil du prestataire.<\/p>\n<\/div>\n

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EN QUOI EST-CE UNE INNOVATION<\/p>\n

Lynk transforme le secteur informel kenyan en permettant aux professionnels de rencontrer directement les clients gra\u0302ce a\u0300 sa plateforme internet. Ce faisant, les professionnels parviennent a\u0300 multiplier leurs revenus par 4 ou 5 tandis que les clients ont la garantie de s\u2019offrir les services d\u2019un professionnel se\u0301rieux qui a e\u0301te\u0301 soumis aux rigoureux tests de se\u0301lection de Lynk.<\/p>\n

Lynk n\u2019est toutefois toujours pas rentable – ceci malgre\u0301 son chiffre d\u2019affaires de plus de 760 000 dollars – et pre\u0301voit de lever entre 3 et 4,5 millions de dollars pour potentiellement s\u2019e\u0301tendre au Nige\u0301ria, en E\u0301thiopie et en Afrique du Sud.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Lynk est une entreprise qui \u0153uvre a\u0300 la promotion du secteur informel traditionnel au Kenya par Internet. Cre\u0301e\u0301e en 2017, Lynk est une plateforme de mise en relation sur le […]<\/p>\n","protected":false},"author":1,"featured_media":5670,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false},"startup_category":[],"class_list":["post-5669","startup","type-startup","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup\/5669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup"}],"about":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/types\/startup"}],"author":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/comments?post=5669"}],"version-history":[{"count":0,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup\/5669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media\/5670"}],"wp:attachment":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media?parent=5669"}],"wp:term":[{"taxonomy":"startup_category","embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup_category?post=5669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}