{"id":5643,"date":"2019-08-04T07:03:43","date_gmt":"2019-08-04T07:03:43","guid":{"rendered":"https:\/\/digi-entrepreneur.com\/?post_type=startup&p=5643"},"modified":"2019-08-04T07:03:43","modified_gmt":"2019-08-04T07:03:43","slug":"lomay","status":"publish","type":"startup","link":"https:\/\/startup-agenda.com\/annuaire\/startup\/lomay\/","title":{"rendered":"Lomay"},"content":{"rendered":"
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Lomay<\/strong> est une startup de jeux vide\u0301o qui a lance\u0301 le premier jeu mobile malgache et de\u0301veloppe de nouveaux jeux PC.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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L\u2019industrie mondiale des jeux vide\u0301o repre\u0301sente un marche\u0301 de 170 milliards de dollars domine\u0301 par les E\u0301tats Unis, le Japon et la Chine. L\u2019Afrique repre\u0301sente seulement 1% de ce marche\u0301 et on ne compte qu\u2019une dizaine de de\u0301veloppeurs Africains. Lomay est une startup qui souhaite exploiter et de\u0301velopper le potentiel des jeux-vide\u0301os a\u0300 Madagascar.<\/p>\n<\/div>\n<\/div>\n

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PRINCIPE ET GENE\u0300SE DE L’OFFRE<\/p>\n

Apre\u0300s des anne\u0301es d\u2019expe\u0301rience en Infographie, Matthieu Rebehaja re\u0301alise les opportunite\u0301s importantes que l\u2019industrie du jeu vide\u0301o repre\u0301sente pour l\u2019Afrique. Il forme donc une e\u0301quipe qui s\u2019atte\u0300le au de\u0301veloppement de Gazkar, le premier jeu vide\u0301o malgache sur mobile. Avec le soutien financier d\u2019Orange, Gazkar connait un succe\u0300s important avec 68 000 utilisateurs en quelques mois. Sa startup devient rentable dans la me\u0302me pe\u0301riode. Celle-ci gagne ainsi en visibilite\u0301 et se voit re\u0301compense\u0301e par le prix de L\u2019Originalite\u0301 au \u00ab Who\u2019s Next Tana 2016 \u00bb et celui du \u00ab Startup Award of Innovative Societal Action \u00bb de Latitude Monde en 2019. Forte de son succe\u0300s, Lomay demeure ambitieuse et compte lancer son nouveau jeu, Dahalo, disponible sur PC.<\/p>\n<\/div>\n

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PARCOURS CLIENT FONCTIONNEMENT<\/p>\n

Le jeu Gazkar est te\u0301le\u0301chargeable gratuitement sur mobile. Il s\u2019agit d\u2019un jeu de course de voiture se de\u0301roulant sur l\u2019i\u0302le malgache. Les joueurs peuvent customiser leurs ve\u0301hicules pour ame\u0301liorer leurs performances ou tout simplement acheter de nouvelles voitures. Le paiement s\u2019effectue via carte bleue ou Mobile Money. Dans le cadre de son partenariat avec Orange – qui participe au financement du de\u0301veloppement du jeu -, des publicite\u0301s du groupe franc\u0327ais sont directement inte\u0301gre\u0301es dans le jeu (panneaux publicitaires le long des pistes). Le jeu Dahalo sur PC est quant a\u0300 lui payant. C\u2019est un jeu de survie ou\u0300 le joueur incarne un personnage face aux proble\u0301matiques de l\u2019inse\u0301curite\u0301 de Madagascar lie\u0301e aux vols de ze\u0301bus.<\/p>\n<\/div>\n

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EN QUOI EST-CE UNE INNOVATION<\/p>\n

Lomay importe la re\u0301volution des jeux vide\u0301o mobile et PC sur Madagascar. Ses jeux sont facilement te\u0301le\u0301chargeables et en phase avec l\u2019environnement des joueurs malgaches. Ils s\u2019y retrouvent et peuvent s\u2019identifier aux personnages. Lomay montre que Madagascar – et le continent africain plus ge\u0301ne\u0301ralement – sont a\u0300 la page et qu\u2019une industrie des jeux vide\u0301o africains de taille importante est possible.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Lomay est une startup de jeux vide\u0301o qui a lance\u0301 le premier jeu mobile malgache et de\u0301veloppe de nouveaux jeux PC. L\u2019industrie mondiale des jeux vide\u0301o repre\u0301sente un marche\u0301 de […]<\/p>\n","protected":false},"author":1,"featured_media":5650,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false},"startup_category":[],"class_list":["post-5643","startup","type-startup","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup\/5643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup"}],"about":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/types\/startup"}],"author":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/comments?post=5643"}],"version-history":[{"count":0,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup\/5643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media\/5650"}],"wp:attachment":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media?parent=5643"}],"wp:term":[{"taxonomy":"startup_category","embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup_category?post=5643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}