{"id":5572,"date":"2019-08-01T14:53:06","date_gmt":"2019-08-01T14:53:06","guid":{"rendered":"https:\/\/digi-entrepreneur.com\/?post_type=startup&p=5572"},"modified":"2019-08-01T14:53:06","modified_gmt":"2019-08-01T14:53:06","slug":"julaya","status":"publish","type":"startup","link":"https:\/\/startup-agenda.com\/annuaire\/startup\/julaya\/","title":{"rendered":"Julaya"},"content":{"rendered":"
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Entreprise spe\u0301cialise\u0301e dans les nouvelles technologies qui aide les petits commerc\u0327ants du secteur informel dans leur strate\u0301gie commerciale et marketing et propose des transferts d\u2019argent se\u0301curise\u0301s sans frais.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Julaya propose deux offres : collecte cible\u0301e d\u2019informations et campagnes publicitaires via SMS pour les entreprises; et transferts d\u2019argent gratuits et re\u0301mune\u0301re\u0301s pour les particuliers.<\/p>\n<\/div>\n<\/div>\n

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PRINCIPE ET GENE\u0300SE DE L’OFFRE<\/strong><\/p>\n

En 2016, Mathias Le\u0301opoldie et Charles Talbot, anciennement chez LemonWay Africa de\u0301cident de se lancer sur le marche\u0301 de la publicite\u0301 par SMS en Afrique de l\u2019Ouest. Ce marche\u0301 pre\u0301sentait un potentiel conside\u0301rable par sa taille et le peu de publicite\u0301 faite sur les re\u0301seaux sociaux. La publicite\u0301 par SMS constituait donc l\u2019alternative la plus efficace pour un marketing re\u0301ussi des entreprises. Toutefois, les cou\u0302ts d\u2019acquisition de contacts clients e\u0301taient trop e\u0301leve\u0301s a\u0300 cause de la structure pyramidale du marche\u0301, les profils clients e\u0301taient impre\u0301cis a\u0300 cause de la propension a\u0300 mentir pour vendre des profils, et le marche\u0301 trop consolide\u0301. Pour re\u0301duire les cou\u0302ts d\u2019acquisition et ame\u0301liorer la qualite\u0301 des profils achete\u0301s, Julaya de\u0301veloppe un syste\u0300me de pyramide de Ponzi ou\u0300 chaque contact est re\u0301mune\u0301re\u0301 par l\u2019inscription des contacts inscrits par son biais. Ce syste\u0300me a cependant permis le de\u0301veloppement organique d\u2019une seconde offre de transfert et paiement mobile gratuit pour les utilisateurs.<\/p>\n<\/div>\n

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PARCOURS CLIENT FONCTIONNEMENT<\/strong><\/p>\n

L\u2019utilisateur te\u0301le\u0301charge l\u2019application et cre\u0301e un compte gratuitement en quelques minutes. Il invite ses contacts a\u0300 cre\u0301er un compte. Il rec\u0327oit 100FCFA pour les inscriptions de 1er niveau et 5FCFA pour les contacts de 2nd niveau. Il peut transfe\u0301rer et retirer de l\u2019argent gratuitement en quelques minutes. Le marche\u0301 se re\u0301gule naturellement en fonction de l\u2019offre et la demande de de\u0301po\u0302t et retrait d\u2019argent. Julaya compte aujourd\u2019hui plus de 60k utilisateurs sur son re\u0301seau et re\u0301alise actuellement une leve\u0301e de fonds de 1 million d\u2019euros.<\/p>\n<\/div>\n

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EN QUOI EST-CE UNE INNOVATION<\/strong><\/p>\n

Julaya constitue une double innovation. C\u2019est d\u2019abord une innovation technologique puisqu\u2019elle met internet, le SMS et les paiements mobiles au service des strate\u0301gies marketing des entreprises et des transferts d\u2019argent des particuliers. C\u2019est ensuite une innovation de mode\u0300le e\u0301conomique tant celui de l\u2019acquisition de contacts clients que celle du paiement mobile. Importer le mode\u0300le de pyramide de Ponzi contro\u0302le\u0301e par ses soins constitue un pari risque\u0301 mais manifestement re\u0301ussi.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Entreprise spe\u0301cialise\u0301e dans les nouvelles technologies qui aide les petits commerc\u0327ants du secteur informel dans leur strate\u0301gie commerciale et marketing et propose des transferts d\u2019argent se\u0301curise\u0301s sans frais. Julaya propose […]<\/p>\n","protected":false},"author":1,"featured_media":5579,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false},"startup_category":[],"class_list":["post-5572","startup","type-startup","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup\/5572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup"}],"about":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/types\/startup"}],"author":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/comments?post=5572"}],"version-history":[{"count":0,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup\/5572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media\/5579"}],"wp:attachment":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media?parent=5572"}],"wp:term":[{"taxonomy":"startup_category","embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup_category?post=5572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}