{"id":5533,"date":"2019-08-01T12:27:06","date_gmt":"2019-08-01T12:27:06","guid":{"rendered":"https:\/\/digi-entrepreneur.com\/?post_type=startup&p=5533"},"modified":"2019-08-01T12:27:06","modified_gmt":"2019-08-01T12:27:06","slug":"hooplacar","status":"publish","type":"startup","link":"https:\/\/startup-agenda.com\/annuaire\/startup\/hooplacar\/","title":{"rendered":"Hooplacar"},"content":{"rendered":"
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Startup qui re\u0301volutionne le marche\u0301 de l\u2019affichage externe au Maroc.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Cre\u0301e\u0301e en 2017, Hooplacar met en relation des marques avec des automobilistes afin de transformer les ve\u0301hicules particuliers en panneau d\u2019affichage mobile.<\/p>\n<\/div>\n<\/div>\n

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PRINCIPE ET GENE\u0300SE DE L’OFFRE<\/strong><\/p>\n

Tous trois originaires du Maroc et anciens de l\u2019EM Lyon, Mehdi Benayad, Anass Jounaid et Salmane Berraoui sont 3 jeunes entrepreneurs brillants qui entendent re\u0301volutionner le marche\u0301 de l\u2019affichage externe. Ce marche\u0301 repre\u0301sente 1 a\u0300 1,5 milliards de dirhams de chiffre d\u2019affaire par an au Maroc. Malgre\u0301 ces chiffres qui donnent le tournis, les trois jeunes entrepreneurs ne se pre\u0301cipitent pas et prennent le temps de penser leur offre dans les moindres de\u0301tails. Il leur faut une anne\u0301e de travail et de re\u0301flexion pour de\u0301velopper leur concept ainsi que la technologie de pointe qui l\u2019accompagne destine\u0301e a\u0300 faire le suivi des voitures. En 2017, Hooplacar, une plateforme d\u2019e\u0301conomie collaborative qui permet de transformer des ve\u0301hicules en panneau d\u2019affichage, voit le jour. L\u2019entreprise a de\u0301ja\u0300 recrute\u0301 6500 ve\u0301hicules qui re\u0301alisent une couverture de pratiquement l\u2019ensemble du pays, et qui englobent me\u0302me des petites villes et autres re\u0301gions excentre\u0301es.<\/p>\n<\/div>\n

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PARCOURS CLIENT FONCTIONNEMENT<\/strong><\/p>\n

Les utilisateurs peuvent s\u2019enregistrer sur la plateforme Hooplacar Sougourbeh pour que leur ve\u0301hicule devienne un support publicitaire. Il faut toutefois que le ve\u0301hicule soit en bon e\u0301tat et qu\u2019il parcourt une distance d\u2019au minimum 20 km par jour. Les conducteurs rec\u0327oivent en retour une re\u0301mune\u0301ration mensuelle allant de 100 a\u0300 157 dollars par mois. Les ve\u0301hicules sont ge\u0301olocalise\u0301s en temps re\u0301el, ce qui permet de faire remonter l\u2019information par rapport aux personnes qui l\u2019ont vu. Le parcours du ve\u0301hicule permet donc un ve\u0301ritable ciblage de la cliente\u0300le. Les chauffeurs sont e\u0301galement note\u0301s et re\u0301mune\u0301re\u0301s sur leur performance (kilome\u0301trage et parcours) et les meilleurs sont prioritaires sur les nouvelles campagnes.<\/p>\n<\/div>\n

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EN QUOI EST-CE UNE INNOVATION<\/strong><\/p>\n

Hooplacar est une plateforme d\u2019e\u0301conomie collaborative qui permet une ve\u0301ritable cre\u0301ation de richesse. Pour les conducteurs, le comple\u0301ment de salaire qu\u2019offre Hooplacar permet d\u2019alle\u0301ger le budget voiture (essence, entretien ou encore re\u0301paration) et permet de payer une partie des mensualite\u0301s pour un cre\u0301dit voiture. Pour les entreprises, c\u2019est une fac\u0327on nouvelle et tre\u0300s efficace de faire de la publicite\u0301 puisque de tels ve\u0301hicules de\u0301guise\u0301s attirent naturellement l\u2019oeil humain.<\/p>\n

Le concept d\u2019Hooplacar a de\u0301ja\u0300 conquis et la startup e\u0301te\u0301 e\u0301lue meilleure startup marocaine par SeedStars en 2017.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Startup qui re\u0301volutionne le marche\u0301 de l\u2019affichage externe au Maroc. Cre\u0301e\u0301e en 2017, Hooplacar met en relation des marques avec des automobilistes afin de transformer les ve\u0301hicules particuliers en panneau […]<\/p>\n","protected":false},"author":1,"featured_media":5539,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false},"startup_category":[],"class_list":["post-5533","startup","type-startup","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup\/5533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup"}],"about":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/types\/startup"}],"author":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/comments?post=5533"}],"version-history":[{"count":0,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup\/5533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media\/5539"}],"wp:attachment":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media?parent=5533"}],"wp:term":[{"taxonomy":"startup_category","embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup_category?post=5533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}