{"id":5500,"date":"2019-08-01T04:08:56","date_gmt":"2019-08-01T04:08:56","guid":{"rendered":"https:\/\/digi-entrepreneur.com\/?post_type=startup&p=5500"},"modified":"2019-08-01T04:08:56","modified_gmt":"2019-08-01T04:08:56","slug":"firefly-media","status":"publish","type":"startup","link":"https:\/\/startup-agenda.com\/annuaire\/startup\/firefly-media\/","title":{"rendered":"FireFly Media"},"content":{"rendered":"
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FireFly Media<\/strong> est une agence de publicite\u0301 qui propose un service complet a\u0300 ses clients pour qu\u2019ils atteignent leur objectif tout en leur permettant d\u2019e\u0302tre libres et cre\u0301atifs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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FireFly Media est une agence de publicite\u0301 qui a une plateforme digitale qui organise l\u2019acce\u0300s au marche\u0301 des me\u0301dias et de la publicite\u0301 urbaine pour promouvoir les produits de leurs clients ou mener des campagnes de sensibilisation (des ONGs sont e\u0301galement clientes de FireFly Media).<\/p>\n<\/div>\n<\/div>\n

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PRINCIPE ET GENE\u0300SE DE L’OFFRE<\/p>\n

L\u2019Afrique e\u0301tant le prochain grand marche\u0301 de la consommation, FireFly Media pense que les affiches et e\u0301crans publicitaires sont un bon de\u0301but avant d\u2019e\u0301tendre un re\u0301seau d\u2019objets connecte\u0301s publicitaires dans les transports publics. FireFly Media a de\u0301ja\u0300 installe\u0301 200 e\u0301crans connecte\u0301s dans les bus publics de Dakar pour projeter quelques campagnes publicitaires ainsi que la localisation du bus sur une carte. Actuellement, FireFly Media gagne de l\u2019argent pour ses ventes d\u2019espaces publicitaires.<\/p>\n

En 2018, FireFly Media a e\u0301te\u0301 se\u0301lectionne\u0301e comme l\u2019une des 20 meilleures startups de l\u2019Afrique francophone par la Banque Mondiale et va ainsi participer a\u0300 un programme tech d\u2019acce\u0301le\u0301ration. Ce programme consiste en une semaine de bootcamp pour lancer l\u2019e\u0301dition du groupe XL Africa de la Banque Mondiale.<\/p>\n<\/div>\n

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PARCOURS CLIENT FONCTIONNEMENT<\/p>\n

Les entreprises, les ONGs et les collectivite\u0301s territoriales passent un contrat avec FireFly Media pour acheter de l\u2019espace publicitaire sur et dans les transports publics, notamment de Dakar ou\u0300 FireFly Media a passe\u0301 un accord avec la mairie. Ces espaces publicitaires peuvent e\u0302tre pre\u0301sents sur les bus et sur les e\u0301crans a\u0300 l\u2019inte\u0301rieur des 200 bus e\u0301quipe\u0301s. Western Union, est un client de FireFly Media.<\/p>\n<\/div>\n

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EN QUOI EST-CE UNE INNOVATION<\/p>\n

FireFly Media est une startup innovante car elle a lance\u0301 un service de re\u0301seau de publicite\u0301 dans une ville ou\u0300 la publicite\u0301 n\u2019est pas tre\u0300s organise\u0301e : il y a des affiches publicitaires place\u0301es sur des murs sans avoir ne\u0301cessairemet une autorisation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

FireFly Media est une agence de publicite\u0301 qui propose un service complet a\u0300 ses clients pour qu\u2019ils atteignent leur objectif tout en leur permettant d\u2019e\u0302tre libres et cre\u0301atifs. FireFly Media […]<\/p>\n","protected":false},"author":1,"featured_media":5502,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false},"startup_category":[],"class_list":["post-5500","startup","type-startup","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup\/5500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup"}],"about":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/types\/startup"}],"author":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/comments?post=5500"}],"version-history":[{"count":0,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup\/5500\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media\/5502"}],"wp:attachment":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media?parent=5500"}],"wp:term":[{"taxonomy":"startup_category","embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup_category?post=5500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}