{"id":5429,"date":"2019-07-31T12:04:32","date_gmt":"2019-07-31T12:04:32","guid":{"rendered":"https:\/\/digi-entrepreneur.com\/?post_type=startup&p=5429"},"modified":"2019-07-31T12:04:32","modified_gmt":"2019-07-31T12:04:32","slug":"eatout","status":"publish","type":"startup","link":"https:\/\/startup-agenda.com\/annuaire\/startup\/eatout\/","title":{"rendered":"Eatout"},"content":{"rendered":"
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Eatout est un guide en ligne de restaurants kenyans.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Pourquoi laisser les guides de restauration aux grandes me\u0301tropoles occidentales comme Londres, Paris et New York? Eatout, un guide en ligne qui re\u0301pertorie tous les restaurants au Kenya entend bien fournir a\u0300 ses utilisateurs un guide de\u0301taille\u0301 qui permette de promouvoir la diversite\u0301 et la richesse de la gastronomie kenyane.<\/p>\n<\/div>\n<\/div>\n

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PRINCIPE ET GENE\u0300SE DE L’OFFRE<\/strong><\/p>\n

C\u2019est a\u0300 son retour a\u0300 Nairobi, apre\u0300s 10 ans passe\u0301s en Grande Bretagne, qu\u2019est venue a\u0300 Mikul Shah l\u2019ide\u0301e de cre\u0301er Eatout. Celle-ci est ne\u0301e d\u2019un constat : ses amis, qui avaient passe\u0301 toute leur vie a\u0300 Nairobi, e\u0301taient incapables de lui conseiller un bon restaurant en ville. Il s\u2019associe alors a\u0300 Ami Doshi et Chris Cellini, forts d\u2019expe\u0301riences en marketing, et lancent tous les deux Eatout en 2009. Au fil des anne\u0301es, Eatout a su se positionner au carrefour de la gastronomie au Kenya avec son site internet et son application mobile, Yummy Magazine et la Nairobi Restaurant Week. Eatout a leve\u0301 500 000 dollars aupre\u0300s de Craft Silicon et l\u2019Africa Media Ventures Fund en 2017 pour acce\u0301le\u0301rer sa croissance.<\/p>\n<\/div>\n

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PARCOURS CLIENT FONCTIONNEMENT<\/strong><\/p>\n

Eatout re\u0301pertorie tous les restaurants disponibles a\u0300 Nairobi et au Kenya en ge\u0301ne\u0301ral. Le catalogue de restaurants s\u2019e\u0301tend de la gastronomie la plus fine au junkfood. Les utilisateurs inscrivent leurs crite\u0300res dans la barre de recherche et se voient pre\u0301senter une liste de restaurants remplissant ces crite\u0300res avec photos, commentaires, prix, localisation ge\u0301ographique, etc. Enfin, les utilisateurs de l\u2019application peuvent be\u0301ne\u0301ficier d\u2019une re\u0301duction de 5 a\u0300 25% sur leur commande.<\/p>\n<\/div>\n

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EN QUOI EST-CE UNE INNOVATION<\/strong><\/p>\n

Eatout utilise le taux de pe\u0301ne\u0301tration d\u2019Internet au Kenya pour diffuser la restauration et la gastronomie kenyane. Son mode\u0300le est diffe\u0301rent des autres plateformes puisque Eatout se re\u0301mune\u0300re a\u0300 l\u2019abonnement et non a\u0300 la transaction ou encore via les publicite\u0301s. Elle permet de pre\u0301senter une offre plus comple\u0300te et diversifie\u0301e aux consommateurs et un gain de visibilite\u0301 aux restaurateurs. Enfin, la diversite\u0301 et fre\u0301quence de ses publications permettent de faire vivre le milieu de la restauration et de la gastronomie kenyane.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Eatout est un guide en ligne de restaurants kenyans. Pourquoi laisser les guides de restauration aux grandes me\u0301tropoles occidentales comme Londres, Paris et New York? Eatout, un guide en ligne […]<\/p>\n","protected":false},"author":1,"featured_media":5437,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false},"startup_category":[],"class_list":["post-5429","startup","type-startup","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup\/5429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup"}],"about":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/types\/startup"}],"author":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/comments?post=5429"}],"version-history":[{"count":0,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup\/5429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media\/5437"}],"wp:attachment":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media?parent=5429"}],"wp:term":[{"taxonomy":"startup_category","embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/startup_category?post=5429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}