Meta, la soci\u00e9t\u00e9 qui d\u00e9tient les r\u00e9seaux sociaux Facebook et Instagram, suit les traces de Twitter en cherchant \u00e0 mon\u00e9tiser de nouvelles fonctionnalit\u00e9s sur ses plateformes. Le PDG de Meta, Mark Zuckerberg, a annonc\u00e9 dimanche le lancement d’un abonnement payant appel\u00e9 \u00ab Meta Verified \u00bb, qui sera propos\u00e9 aux utilisateurs de Facebook et d’Instagram pour 11,99 dollars par mois, ou 14,99 dollars sur iPhone.<\/p>\n\n\n\n
Les abonn\u00e9s de \u00ab Meta Verified \u00bb recevront un badge certifi\u00e9, une visibilit\u00e9 accrue, un support client prioritaire et une meilleure protection contre les usurpations de compte. L’abonnement ne sera propos\u00e9 qu’aux internautes majeurs et n\u00e9cessitera la fourniture d’une pi\u00e8ce d’identit\u00e9 gouvernementale correspondant au nom et \u00e0 la photo du compte Facebook ou Instagram concern\u00e9.<\/p>\n\n\n\n
Pour l’instant, les entreprises ne seront pas \u00e9ligibles \u00e0 l’abonnement \u00ab Meta Verified \u00bb, qui vise avant tout les cr\u00e9ateurs et influenceurs pr\u00eats \u00e0 payer pour que leurs contenus soient diffus\u00e9s plus largement et apparaissent en haut des r\u00e9sultats de recherche et recommandations. La formule sera lanc\u00e9e en Australie et en Nouvelle-Z\u00e9lande dans les prochains jours, avant d’\u00eatre \u00e9tendue \u00e0 d’autres pays.<\/p>\n\n\n\n
L’abonnement \u00ab Meta Verified \u00bb ressemble \u00e0 celui mis en place par Elon Musk sur Twitter, appel\u00e9 Twitter Blue. Ce dernier permet \u00e9galement aux utilisateurs de renforcer la s\u00e9curit\u00e9 de leur compte et d’obtenir le fameux badge bleu de certification. Mark Zuckerberg souligne toutefois que contrairement \u00e0 Twitter Blue, \u00ab Meta Verified \u00bb n’aura aucune incidence sur les comptes d\u00e9j\u00e0 certifi\u00e9s sur Instagram ou Facebook, qui conserveront leur certification.<\/p>\n\n\n\n
Meta cherche \u00e0 renforcer la mon\u00e9tisation de ses services, apr\u00e8s des r\u00e9sultats financiers historiquement bas en 2022. Reste \u00e0 savoir si l’abonnement de Meta conna\u00eetra un plus grand succ\u00e8s que celui de Twitter, qui a du mal \u00e0 convaincre les utilisateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"
Meta, la soci\u00e9t\u00e9 qui d\u00e9tient les r\u00e9seaux sociaux Facebook et Instagram, suit les traces de Twitter en cherchant \u00e0 mon\u00e9tiser de nouvelles fonctionnalit\u00e9s sur ses plateformes. Le PDG de Meta, 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