{"id":9644,"date":"2023-02-19T09:53:29","date_gmt":"2023-02-19T09:53:29","guid":{"rendered":"https:\/\/startup-agenda.com\/?p=9644"},"modified":"2023-02-19T09:59:50","modified_gmt":"2023-02-19T09:59:50","slug":"le-geant-du-commerce-electronique-en-afrique-jumia-a-enregistre-une-perte-dexploitation-de-492-millions-de-dollars-en-2022","status":"publish","type":"post","link":"https:\/\/startup-agenda.com\/annuaire\/2023\/02\/19\/le-geant-du-commerce-electronique-en-afrique-jumia-a-enregistre-une-perte-dexploitation-de-492-millions-de-dollars-en-2022\/","title":{"rendered":"Le g\u00e9ant du commerce \u00e9lectronique en Afrique, Jumia, a enregistr\u00e9 une perte d’exploitation de 49,2 millions de dollars en 2022"},"content":{"rendered":"\n

Le g\u00e9ant du commerce \u00e9lectronique en Afrique, Jumia, a enregistr\u00e9 une perte d’exploitation de 49,2 millions de dollars en 2022. Cependant, il convient de noter que cette perte a diminu\u00e9 de 41 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente, ce qui met en lumi\u00e8re le succ\u00e8s de son plan d’\u00e9conomie de co\u00fbts.<\/p>\n\n\n\n

\"Jumia
Jumia enregistre une perte d’exploitation de 49,2 millions de dollars<\/figcaption><\/figure>\n\n\n\n

Malgr\u00e9 la perte d’exploitation, Jumia a enregistr\u00e9 une augmentation de 7,1 % de ses revenus, qui se sont \u00e9lev\u00e9s \u00e0 66,5 millions de dollars au quatri\u00e8me trimestre de 2022, soit une hausse de 7 % par rapport \u00e0 l’ann\u00e9e derni\u00e8re. Cette augmentation du chiffre d’affaires s’explique principalement par la hausse du revenu de la marketplace.<\/p>\n\n\n\n

Les consommateurs actifs annuels ont \u00e9galement augment\u00e9 de 4 % pour atteindre 8,4 millions en 2022. De plus, le b\u00e9n\u00e9fice brut a augment\u00e9 de 22 % pour atteindre 41,0 millions de dollars au quatri\u00e8me trimestre de 2022 par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n\n\n\n

Jumia a r\u00e9ussi \u00e0 r\u00e9duire sa perte d’EBITDA de 30 %, passant de 70,5 millions de dollars en 2021 \u00e0 49,2 millions de dollars en 2022. Cela est d\u00fb \u00e0 l’acc\u00e9l\u00e9ration de la marge brute et \u00e0 la baisse des d\u00e9penses de vente et de publicit\u00e9.<\/p>\n\n\n\n

\"Jumia-enregistre-une-perte-dexploitation-de-492-millions-de-dollars\"
Jumia-enregistre-une-perte-dexploitation-de-492-millions-de-dollars<\/figcaption><\/figure>\n\n\n\n

Le groupe a \u00e9galement pris des mesures pour r\u00e9duire ses co\u00fbts en supprimant plus de 900 emplois au quatri\u00e8me trimestre de 2022 et en r\u00e9duisant sa pr\u00e9sence \u00e0 Duba\u00ef. La majorit\u00e9 de son personnel restant a \u00e9t\u00e9 relocalis\u00e9 dans ses bureaux africains. Jumia pr\u00e9voit d’\u00e9conomiser plus de 30 % sur les frais de personnel mensuels \u00e0 partir de mars 2023 gr\u00e2ce \u00e0 ces r\u00e9ductions d’effectifs.<\/p>\n\n\n\n

Le directeur g\u00e9n\u00e9ral, Francis Dufay, a \u00e9galement annonc\u00e9 que le groupe avait arr\u00eat\u00e9 ses op\u00e9rations de livraison de nourriture en \u00c9gypte, au Ghana et au S\u00e9n\u00e9gal. En outre, Jumia pr\u00e9voit d’\u00e9tendre ses activit\u00e9s dans des villes de plus petite taille avec une faible p\u00e9n\u00e9tration des achats en ligne.<\/p>\n\n\n\n

Malgr\u00e9 la perte d’exploitation enregistr\u00e9e en 2022, Jumia continue de r\u00e9aliser des progr\u00e8s significatifs en mati\u00e8re de r\u00e9duction de co\u00fbts et de croissance de son chiffre d’affaires. La soci\u00e9t\u00e9 poursuit \u00e9galement son expansion en Afrique, o\u00f9 elle voit un \u00e9norme potentiel de croissance dans les ann\u00e9es \u00e0 venir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jumia, leader du commerce \u00e9lectronique en Afrique, a enregistr\u00e9 une perte d’exploitation de 49,2 millions de dollars en 2022, mais a r\u00e9ussi \u00e0 r\u00e9duire cette perte de 41 % par rapport \u00e0 2021 gr\u00e2ce \u00e0 son plan d’\u00e9conomie de co\u00fbts. Malgr\u00e9 cette perte, les revenus ont augment\u00e9 de 7,1 % et les consommateurs actifs annuels ont augment\u00e9 de 4 % pour atteindre 8,4 millions en 2022. Jumia pr\u00e9voit d’\u00e9tendre ses activit\u00e9s dans des villes de plus petite taille avec une faible p\u00e9n\u00e9tration des achats en ligne.<\/p>\n","protected":false},"author":1,"featured_media":9647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[9,60],"tags":[164],"class_list":["post-9644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actus","category-decryptage","tag-jumia"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/startup-agenda.com\/annuaire\/wp-content\/uploads\/2023\/02\/jumia.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/posts\/9644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/comments?post=9644"}],"version-history":[{"count":2,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/posts\/9644\/revisions"}],"predecessor-version":[{"id":9654,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/posts\/9644\/revisions\/9654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media\/9647"}],"wp:attachment":[{"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/media?parent=9644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/categories?post=9644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startup-agenda.com\/annuaire\/wp-json\/wp\/v2\/tags?post=9644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}