La transformation digitale des PME et ETI est un enjeu majeur pour la comp\u00e9titivit\u00e9 des entreprises, mais elle doit s’industrialiser pour maximiser les b\u00e9n\u00e9fices. Bien que de plus en plus d’entreprises disposent d’outils num\u00e9riques, elles ne tirent pas encore pleinement parti de leurs avantages, ce qui est en partie d\u00fb \u00e0 la difficult\u00e9 d’\u00e9valuer leur impact. L’exploitation des donn\u00e9es par les solutions d’analyse et de gestion reste \u00e9galement un point faible qui doit \u00eatre am\u00e9lior\u00e9.<\/p>\n\n\n\n
Selon une enqu\u00eate men\u00e9e par le cabinet conseil Niji<\/strong>, la majorit\u00e9 des entreprises investissent dans la transformation digitale. Cependant, le manque de priorisation peut entra\u00eener une dispersion des efforts, ce qui constitue un risque pour la r\u00e9ussite de cette transformation. Les entreprises doivent ainsi d\u00e9finir des objectifs clairs et les hi\u00e9rarchiser en fonction de leur importance strat\u00e9gique.<\/p>\n\n\n\n Parmi les priorit\u00e9s actuelles des entreprises en mati\u00e8re de transformation digitale, on trouve notamment l’engagement des clients, la croissance des revenus et l’acc\u00e9l\u00e9ration du temps de mise sur le march\u00e9 des nouveaux produits et services. Pour y parvenir, la co-construction avec les m\u00e9tiers est essentielle, et l’organisation agile \u00ab\u00a0en mode produit\u00a0\u00bb est consid\u00e9r\u00e9e comme un \u00e9l\u00e9ment indispensable de la transformation par une grande partie des entreprises.<\/p>\n\n\n\n L’usine digitale est \u00e9galement un \u00e9l\u00e9ment cl\u00e9 de la transformation digitale, mais son articulation avec la modernisation du syst\u00e8me d’information (SI) ou la gestion des donn\u00e9es reste un d\u00e9fi pour de nombreuses entreprises. La ma\u00eetrise de l’architecture du SI est \u00e9galement cruciale pour le succ\u00e8s de la transformation digitale.<\/p>\n\n\n\n La recherche de nouveaux talents et la mont\u00e9e en comp\u00e9tence sont des priorit\u00e9s pour de nombreuses entreprises, qui doivent faire face \u00e0 la p\u00e9nurie de profils seniors qualifi\u00e9s dans les domaines de l’IT et de la cybers\u00e9curit\u00e9. Enfin, la veille technologique sur les technologies innovantes, telles que la blockchain, les \u00e9volutions informatiques no code\/low code, ou encore les mondes virtuels comme les NFT ou le Metaverse, est essentielle pour se pr\u00e9parer aux \u00e9volutions digitales \u00e0 venir.<\/p>\n\n\n\n En conclusion, pour r\u00e9ussir leur transformation digitale, les PME et ETI doivent d\u00e9finir des objectifs clairs, co-construire avec les m\u00e9tiers, ma\u00eetriser leur SI et les usines digitales, rechercher de nouveaux talents et se tenir inform\u00e9es des technologies innovantes. Cette transformation doit \u00eatre abord\u00e9e de mani\u00e8re strat\u00e9gique et industrialis\u00e9e pour en maximiser les b\u00e9n\u00e9fices.<\/p>\n\n\n\n Dieudonn\u00e9 Tshibangu TB Acteur du Num\u00e9rique, Techpreneur, Directeur G\u00e9n\u00e9ral de COFITECH Corporate.<\/p>\n","protected":false},"excerpt":{"rendered":" La transformation digitale des PME et ETI est un enjeu majeur pour la comp\u00e9titivit\u00e9 des entreprises, mais elle doit s’industrialiser pour maximiser les b\u00e9n\u00e9fices. Bien que de plus en plus 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